We launched illustrations

Martin LeBlanc
The Iconfinder Blog
3 min readAug 26, 2021

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It’s been an incredibly rewarding process to work on the Illustrations product. There is always a special feeling when launching something consumer-facing and visually pleasing. And that’s exactly how I feel about the illustrations launch.

Go check it out on Product Hunt 🐱

Add character to your website, app or presentation

A bit of a back story

Over the past couple of years, we noticed that people came to Iconfinder searching for not only icons. They came looking for means to bring life to their product pages, presentations, or marketing content with high-quality imagery.

This summer, the team enrolled on a journey to adjust the marketplace to fit this need. We launched a beta version of the illustrations page in July and used it as a tool to collect customer input.

In the meantime, we reached out to the most talented illustrators out there and encouraged them to upload their content.

Quality, variety, diversity

We had a clear goal ahead of us. We wanted to build a collection of illustrations that would have a modern style, be easy to use, support diversity, and can be easily edited to fit brand colors.

As a result, we are launching with more than 15,000+ illustrations of superb quality. And the collection keeps growing every day!

We focused on illustrations that have a modern style and support diversity

Match your brand colors

While having interviews with the early illustration users, one thing became clear very early:

People need to be able to adjust illustrations to match their brand color palette.

We paid attention to that feedback and built a super simple editing feature that allows you to change any color in seconds.

Changing colors with our new editor is easy peasy lemon squeezy

We’ll continue to perfect the editor. Soon we’ll add a feature allowing you to save your brand colors, so you can always have them handy when editing the illustrations.

Get a $5 gift card and download any illustration

As part of our launch on Product Hunt, we are giving a $5 gift card so you can download any illustration you like. All we ask is to sign up to our newsletter list.

Go to our launch page to claim your gift card.

I am very excited to hear what you think about this new part of Iconfinder. Give a spin to the illustration search, try the new editor and let us know how you like it. You can write your impressions here in the comments or in the discussion section on Product Hunt.

Thanks for following our journey 💜

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Martin LeBlanc
The Iconfinder Blog

Founder+CEO of @iconfinder, co-organizer of the @forgecph conference and @dribbble meetups